Our History

Morris Distributing was founded in 1992 by Ron Morris. We grew from a small family distributing business in Sonoma to covering six North Bay counties.  This was accomplished with dedication to suppliers, customers and employees. 

Today we are located in Petaluma. We service over 2,200 customers in Sonoma, Marin, Mendocino, Lake, Napa and San Francisco Counties.

We have over 1,000 items in our book.   Some of our top selling brands include but not limited to: Bear Republic brewery, Pabst, Lost Coast brewery, North Coast brewery, Stone brewery, Anderson Valley brewery

We service all major chain stores in the four counties as well as C+G, Drug and independent grocers, restaurants, liquor stores, convenience stores and schools.

We distribute products from some of the largest companies to local micro-breweries.  Our brand portfolio includes import, domestic and micro beer, wine, flavored malt beverages premium soft drinks, water, juice, tea and energy drinks.  We work well with both major suppliers to small specialty suppliers. 

Morris Distributing maintains that we apply 100% commitment to our brands.  We have a dedicated, experienced and goal oriented management team as well as a knowledgeable and committed sales staff.   Our local ownership enables us the flexibility and creativity of an entrepreneurial company.  We pride ourselves as the only distributor that exclusively services the six county area North Bay territories.

Our goal is to be the number one distributorship in Northern California. Our focus is the development and growth of our brands with “best in class” customer service.  Our suppliers, customers and employees are our top priorities.

With a large product portfolio we understand that product knowledge is critical to our business. Therefore our employees are trained on all of our brands and packages in our book.  We will involve suppliers for brand training as necessary.  Our sales approach is to understand our products and the targeted consumer.  We know that retailer education is also key to making new product placements and we have instituted a variety of in-house programs to inform our accounts and potential accounts about the quality of our products. We educate retailers about the profitability, long term potential and growing consumer demand for these items.

Morris Distributing has an experienced and stable sales staff.  This sales team is by far the most experienced and knowledgeable sales force in our area. 

A few accomplishments of Morris Distributing: We are the number one distributor for Bear Republic Brewing, Lost Coast Brewery and Nestle Waters.

Morris Distributing will do the best job in obtaining the maximum number of sales, both initially and continually by pledging our sincere and whole-hearted support in time, energy, and enthusiasm and dollar commitment.   We set volume goals by month, week and day for our brands.  We organize our work week to include crew drives with our suppliers.  We pride ourselves on recruiting the best beverage sales representatives in the area.  We train our sales staff on the sales call including using role plays with mock sales calls where we give feedback to our reps on a weekly basis.  We are committed to our people, customers, suppliers and winning.

Morris Distributing

The official craft beer supplier for Sonoma Raceway

Sonoma Raceway fans will enjoy some of Northern California’s most iconic craft beer brands when they visit this summer, as Morris Distributing returns as the Official Craft Beer of Sonoma Raceway.

In the news

Petaluma companies Morris Distributing, Friedman’s, First Cal, Clover, Amy’s make big local expansions.